What is White-hat and Black-hat SEO?
"Black hat" and "white hat" SEO are two different methods of search engine optimization.
"White hat" SEO is a method that focuses on creating high-quality content and optimizing a website in a way that is compatible with search engine guidelines. It involves using ethical techniques to improve a website's visibility and ranking in search engines, such as using relevant keywords, creating high-quality links, and making the website more user-friendly.
"Black hat" SEO is a method that uses techniques that are not compatible with search engine guidelines. These techniques include using spam-like techniques, creating links from low-quality websites, or manipulating search engine algorithms to achieve a higher ranking. These techniques can provide quick results but can also lead to the website being penalized or even excluded from search results.
It is important to note that the use of "black hat" SEO can have serious consequences for a website's visibility and ranking in the long run, and that "white hat" SEO is the recommended method for achieving sustainable results.