What does “Baseline Conversions” mean in digital marketing? In digital marketing, “Baseline Conversions” typically refer to […]
Branding
What is “brand-to-brand” recommendation? “Brand-to-brand” recommendation is a type of recommendation system in which one brand […]
Back links
What is a back link and how does it help in SEO? Backlinks, also known as […]
Black hat SEO
What is White-hat and Black-hat SEO? “Black hat” and “white hat” SEO are two different methods […]
cost per click
What are eCPC and eCPM? eCPC and eCPM are two common terms in digital marketing and […]
omnichannel
What is an omnichannel? “Omnichannel” is a marketing term that describes a strategy in which a […]
Retargeting
What is retargeting? Retargeting is a marketing method that aims to reach out to people who […]
Product-attribution
What is product attribution? “Product attribution” is about identifying and assigning various characteristics and features to […]
sales funnel
What is a sales funnel? A “sales funnel” is a marketing model that represents the path […]
Incentivized traffic
What is incentivized traffic? Incentivized traffic refers to a type of web traffic that is generated […]