What is CTA / Call To Action? CTA stands for Call-to-Action, and it’s a common term […]
What is Bounce rate in Google Analytics? Bounce rate in Google Analytics refers to the percentage […]
How does Google analytics work? Google Analytics is a web analytics service that provides users with […]
What is “anchor text”? Anchor text is the visible text or word used to hyperlink to […]
What is an A/B test and why is it important? An A/B test in digital marketing […]
What is partnership economy ? Partnership economy is a concept that describes an economic model where […]
What is geo-targeting? Geotargeting is a marketing technique used to reach a specific audience based on […]