Categorize the different types of influencers
There are several ways to categorize influencers, depending on the specific industry or target audience being focused on. Here are some of the most common categories:
- Niche Influencer:
These influencers have a strong niche-focused audience, which they have built a large following within a specific industry or subject.
- Mega Influencer:
These influencers have a massive audience, often in the millions of followers, and are known across multiple platforms like Instagram, YouTube or TikTok.
- Micro Influencer:
These influencers have a smaller audience, usually between 10,000 and 100,000 followers, but have a high engagement rate among their audience.
- Industry Influencer:
These influencers have a strong following within a specific industry, such as fashion, technology or food and drink.
- Geographic Influencer:
These influencers have an audience that is specifically focused on a certain geographic location, like a city or region.
- Lifestyle Influencer:
These influencers have an audience that is interested in lifestyle-related topics such as fitness, health and beauty.
- Celebrity Influencer:
These influencers are already known in the broader public, often from celebrity status in other areas, such as music, film or sports.
These categories are not exclusive, and many influencers can fall into multiple categories at the same time. It is important to understand which type of influencer fits your brand or products best, to ensure you get the most out of your influencer marketing campaign.