What is an omnichannel?
"Omnichannel" is a marketing term that describes a strategy in which a company integrates and coordinates all of its different sales channels, such as physical stores, website, social media, mobile apps, and phone sales, to offer customers a seamless and unified shopping experience.
The goal of an omnichannel strategy is to give customers the ability to interact with the company in the way that suits them best, regardless of which channel they choose to use. For example, a customer might start searching for a product on the website, continue on mobile, and then complete the purchase in-store, and the entire process should feel like a cohesive and unified experience.
A successful omnichannel strategy can lead to increased customer satisfaction, sales, and loyalty, as customers feel they have a more convenient and seamless shopping experience and can interact with the company in the way that suits them best.